If your company doesn’t yet have atleast 1 Unique selling proposition(USP), atleast, then your marketing and sales scripts are lost and you need to think about your altering service delivery to create some immediately. Think about what your target market really want, want do they want to hear from you. Hit the pain points of your target market, make it simple, and memorable. For example:

1: Done for you and personalised (You do all the work, saving them the stress).

2: Fast, done in 4 weeks (You might be the fastest in the market, perhaps the target market often need your service in a rush?)

3: Money back guarentee (You are so confident in your service you put a money back guarentee in writing, so there is minimal risk to the target market).

4. Expertise (You and your colleagues industry experience is more expert than the competition).

5. High Quality/Luxury (Your product service provides the most value or lasts longer, is the some luxurious, high-end).

6. Business Systems inplace (If your product/service’s competition are known often as rouges or are unprofessional, having business systems can give your clients peace of mind).

7. Exceptional Customer Service (Post sale your business is known to build solid long-term relationships with customers, readily available).

8. Competitive Pricing (Probably not the route I would usually take however it can work in some industries with alot of competition. Make sure to emphasise what you don’t compromise quality. Appeal to the cost conscious market).

9. Sustainability and Social Responsibility (Show that you have eco-friendly practices or donate and get involved in charitable causes).

10. Limited Availability (Appeal to those seeking to be apart of something unique, a exclusive community).

11. Unique Benefits (Your product or service has a unique benefit, different outcome for the customer compared to the rest in the market. This is something completey new and different).

In the body of your sales presentation you want to talk about 3 key pillars to your business. Let’s say… Done for you, Done fast in 4 weeks, Money Back Guarentee for example OK… When you cover it you want to talk about their problem, your solution and then their benefit.

Let’s start with “Done for You.”

Thier problem: We find our clients are frustrated because _______, so they aren’t _______ they need. The sad thing is they should be but they just haven’t got your solution yet.

Our Solution: That is why we do all the work in the background on your behalf, saving you time and money. Minimal involvement on your behalf, minimal disruption to the business.

Their Benefit: You can focus on your highest and best use while we set you up to take the business to the next level.